The bedding brand for people who crave the sleep of their dreams.
Snuggle-Pedic is the leading provider of pillows and mattresses on Amazon due to the dream-like comfort and support they provide.
To stand out in a sea of sleep(y) competitors, I helped create a distinct personality and voice for Snuggle-Pedic, aligning visual identity to copy. The transformation appeared on the DTC website, Amazon product listings, packaging, videos and more.
